Integrated Marketing Communications
Don't just talk to your audience...Connect with them!
ABOUT US
EG Interactive is a leading multi-channel strategy, consultancy, design and development Marketing agency. We develop Globally Integrated Marketing Communications Strategies(IMC) and operate primarily in the sports betting and e-gaming markets.
Our team have a huge wealth of experience in all areas of Brand Equity Strategy, Brand Identity, Integrated Marketing Communications and Multi-Channel Services.
"The only way to do a great work is to love the work you do."
Steve Jobs
ABOUT US
"The only way to do a great work
is to love the work you do"
Steve Jobs
EG Interactive is a leading multi-channel strategy, consultancy, design and development Marketing agency. We develop Globally Integrated Marketing Communications Strategies(IMC) and operate primarily in the sports betting and e-gaming markets.
Our team have a huge wealth of experience in all areas of Brand Equity Strategy, Brand Identity, Integrated Marketing Communications and Multi-Channel Services.
WHAT WE DO
"IMC is a way of looking at the whole marketing process from the view point of the customer."
Philip Kotler
Integrated marketing communications (IMC) is a concept that ensures all forms of communications and advertising are linked together. Integrated with Brand Identity they are critical components of Brand Equity Strategy.
At EG Interactive we can assist you in successfully achieving this concept. We will ensure you capitalize on the multi-channel eco-system in order to create a competitive advantage, attaining the maximum potential return on investment!
WHAT WE DO
"IMC is a way of looking at the whole marketing process
from the view point of the customer."
Philip Kotler
Integrated marketing communications (IMC) is a concept that ensures all forms of communications and advertising are linked together. Integrated with Brand Identity they are critical components of Brand Equity Strategy.
At EG Interactive we can assist you in successfully achieving this concept. We will ensure you capitalize on the multi-channel eco-system in order to create a competitive advantage, attaining the maximum potential return on investment!
INTEGRATED MARKETING
TRADITIONAL
MARKETING
PROMOTIONS
WEB/
SOCIAL MEDIA
INTEGRATED MARKETING STRATEGY
Don't just talk to your audience... Connect with them!
Brand Equity
& Identity
Branding is what will set your service or product apart from the rest of the competition. We will work with you to create a unique and differentiated brand identity that’s relevant and consistent to your audience.
Brand Development
& Strategy
Smart marketing and brilliant communications start with a brand purpose and a plan. We align your brand and marketing strategy with your business and sales goals, budget realities and time constraints to deliver an actionable plan designed to achieve results.
Integrated Marketing Strategy
Let us look at your whole marketing process from the customer point of view. We will then put our experience to work and harness our creative spirit to plan and design the communications that meet your goals and gets your message noticed.
Multi-Channel Communications
You sell high-level services and products, not stuff. We provide you solutions across all traditional and non-traditional marketing channels to build up brand exposure and to deliver an integrated message to your audience.
OUR DNA
Don't just talk to your audience...
Connect with them!
Brand Equity & Identity
Branding is what will set your service or product apart from the rest of the competition. We will work with you to create a unique and differentiated brand identity that’s relevant and consistent to your audience.
Brand Development & Strategy
Smart marketing and brilliant communications start with a brand purpose and a plan. We align your brand and marketing strategy with your business and sales goals, budget realities and time constraints to deliver an actionable plan designed to achieve results.
Integrated Marketing Strategy
Let us look at your whole marketing process from the customer point of view. We will then put our experience to work and harness our creative spirit to plan and design the communications that meet your goals and gets your message noticed.
Multi-Channel Communications
You sell high-level services and products, not stuff. We provide you solutions across all traditional and non-traditional marketing channels to build up brand exposure and to deliver an integrated message to your audience.
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WHY USE IMC?
Integrated Marketing Communications is a fairly simple strategy, it helps any company reaching its maximum marketing potential. By applying consistent brand messaging while using both traditional and non-traditional marketing channels to reinforce each other, this management concept is designed to make every aspect of marketing communications work together as a unified force.
This method is used to allow one channel weakness to be offset by another channel strength. IMC strategy leverages each communication channel's strengths to achieve a greater impact together. It requires the marketer to know each channel and know the audience ability and willingness to listen.
There are many types of marketing strategies for this concept, some of which include traditional advertising on tv, radio, outdoor and publications plus many others such as direct marketing, internet marketing, public relations, and many more! When all of these components come together and work as one, an effective campaign is achieved. Another benefit is that it creates brand awareness by allowing marketers to clearly and effectively communicate their brands story and message across multiple communication mediums in order to create a proficient brand awareness. A very important benefit to this method is that it is extremely cost effective compared to other methods that just solely focus on one channel at a time.
Integrated Marketing Communications has become a vital instrument in the marketing world because of how the new technological advances have changed the way business stakeholders interact with each other. For example, when someone wants to find a product or service, the first thing is to get on the internet and search it. People are also focused on accessibility and convenience; they want to be able to quickly and easily receive information. Social media is a great example because it allows brand communications to be multidirectional as consumers can easily share, comment, and create content.
Although this method requires many hours of strategic effort, it delivers many benefits for your company. By capitalizing on the multi-channel eco-system, you create a competitive advantage, allowing your company to attain the maximum potential return on investment!
"There is nothing more valuable than a spotless reputation."
William Shakespeare
WHY USE IMC?
"There is nothing more valuable than a spotless reputation."
William Shakespeare
Integrated Marketing Communications is a fairly simple strategy, it helps any company reaching its maximum marketing potential. By applying consistent brand messaging while using both traditional and non-traditional marketing channels to reinforce each other, this management concept is designed to make every aspect of marketing communications work together as a unified force.
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